I just uploaded my first ever cheesy fan music video to YouTube (embedded below, but I warn you, very cheesy and probably of interest to NO ONE I KNOW) and was struck by an idea as I carefully entered all my disclaimers about “I don’t own this content blah blah blah”.
Why doesn’t YouTube allow uploaders to enter in the video copyright holder and enter in the audio copyright holder? Then those copyright holders could be notified and approve or disapprove the use of their material. If they approve, they get a portion of the Google ads proceeds from the video or can place in their own ad eg “buy this video here” or “watch more of this here”.
YouTube sort of does this by automagically detecting songs and putting in the iTunes link (I was quite impressed that it correctly identified my soundtrack) but why not give the uploaders the opportunity to do the right thing and the copyright owners the chance to make some money and promote their products in new ways?
Just a thought… and now the cheesy video!